10 Quick-Facts about Gen Z

1/ Roughly, those born after the mid 1990’s, next cohort after Milennials

2/ Generation Z are children of Generation X, or younger boomers

3/ 54% are Caucasian, 24% are Hispanic, 14% are African-American, 4% are Asian, and 4% are multiracial or other

4/ The Great Recession has taught Generation Z to be independent, and has led to an entrepreneurial desire, after seeing their parents and older siblings struggle in the workforce

5/ Grew up with technology; most have smart phones and are online frequently

6/ More likely than older generations to find culinary inspiration from social media

7/ Gen Z are being raised to have broader palates with an appreciation for international cuisine from a young age

8/ The snacking trend will continue to increase; 23% of Generation Z say they prefer to build a meal of appetizers or snack foods.

9/ Chicken is the preferred protein of choice – with 46% of Generation Z saying it’s their dinner choice

10/ This is closely followed by hamburgers and pizza

Sources:

https://en.wikipedia.org/wiki/Generation_Z

https://upserve.com/restaurant-insider/generation-z-new-food-trends/

https://www.foodbusinessnews.net/articles/11515-why-food-manufacturers-should-be-targeting-gen-z

http://www.mintel.com/press-centre/food-and-drink/generation-z-set-to-impact-the-future-of-food-and-drink-innovation

 

 

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