Jollibee and Cookie Dough
Jollibee is a Filipino fast-casual concept that just opened it’s 37th US store in Times Square, New York City, October 27th. So you know they’re looking to break out. Here’s a video about the opening.
A unique mashup of Filipino and American culture, Jollibee launched in the Phillipines in 1978 and now have 1,300 units around the world.
The menu includes ‘Chickenjoy’ fried chicken, spaghetti topped with sweet sauce and diced hot dogs and rice with gravy. For desert there’s ice cream sundaes with ube; (bright purple yams), and peach mango pie.
I didn’t say it was healthy, I said it was fun!
The concept’s owners, Jollibee Foods Corp, just bought part of the Smashburger company in the US., so they are looking to expand.
For more, watch Anthony Bourdain’s ‘Parts Unknown’ season 7 episode 1 where he visits one of their Filipino units.
What’s the appeal of raw cookie dough? According to a recent Nation’s Restaurant News article it seems consumers like it because it reminds them of childhood – sneaking dough from Mom’s mixing bowl.
It seems to be a trend that is gathering momentum; Kristen Tomlan started selling cookie dough online in 2015. It was so successful she opened her storefront concept, DO, in New York City last year, and has since expanded to Montauk, Long Island, Washington DC, and Chicago
Prices are $4 for a scoop, $7 for 2 scoops, 3 scoops for $9. She also sells ice cream, ice cream sandwiches and of course, baked cookies.
And Scooped is a cookie dough kiosk at Chicago’s Water tower mall that rings up sales of $100K a month. They make the dough in front of customers and offer cold milk on tap to go with the dough.
And Aramark has a concept called Jane Dough, with the tagline, ‘eat dough, because your mama told you no!’. They offer this at football stadiums throughout the nation and in some cases sell it off mobile vending carts that move around the stadium. For more on this read the article in Nation’s Restaurant News (you may need to subscribe).
Finally, a cousin to cookie dough is cookie butter, made from ground up spice cookies. This is also breaking out as an ice cream flavor or used in other desert applications like Cookie Butter Tarts.