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‘Sustainability’ – What do Millennials and Gen Z really think?

This is an update of our recent blog about this; does sustainability, a Boomer-popularized concept, matter to millennials, and their younger siblings, the next cohort, Gen Z (also known as Centennials)? Our continued research says definitely. According to a recent global study by Nielsen, almost three out of four Millennials were willing to pay extra for sustainable offerings, up from …

What ‘Healthy’ means to Millennials

  As a wellness food company we’ve been studying what millennials think about health, wellness and food lately.  You may have been, too. Not just what we assume they think, but actually what their attitudes are.  Surprisingly (or not) it’s not just about health; variety and fun PLUS fresher, is how millennials interpret healthier. Here’s 2 quotes  and 2 charts …