Top 5 Factors Influencing Consumer Purchases of Packaged Sushi

We recently conducted an in-depth survey of several hundred sushi customers to find out what are the most important factors influencing consumers when deciding to buy ready-to-eat packaged sushi.

The survey was for grocery store customers but could be applied to customers in other venues (colleges, hospitals, etc)

Here are the results:

FACTOR INFLUENCING PURCHASE

IMPORTANCE RATING

#1 Freshness/quality of ingredients

63%

#2 Types of sushi rolls available

49%

#3 Cleanliness of sushi station

39%

#4 Authentic sushi – made by a real sushi chef

30%

#5 Variety of ingredients

28%

 

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