When it comes to healthy eating, consumers are ready to put their money where their mouth is.

By Lionel Binnie, Mai Sushi


Sugar free. Fat free. All Natural. Sugar free. Fat free. All Natural. Fat free. All Natural. Organic.

Visit any supermarket and you’ll see the shelves lined with food products sporting those monikers and others. Some have whole aisles devoted to them. Specialty stores cater to them.

So what’s the deal? The demand for healthy foods is not just a passing fad; it represents real shift in consumer attitudes — from coast to coast and across all demographics — toward their diet.

Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online and says that consumer mindset about healthy foods has strengthened, and they are ready to pay more for products that claim to boost health and weight loss. Some 88% of those polled are willing to pay more for healthier foods.

5 healthy foods trends to follow Fresh red tomatoes in a bowl

  1. The rise of “functional foods”: According to a recent “Food Trends Report,” consumer interest is growing on what experts call “functional foods,” which are seen to promote good health while helping reduce the risk of disease. Examples include oats, Omega 3-enriched eggs, fatty fish, probiotics and tomatoes.
  2. Farm to table: Fresh means healthy and this social movement continues to be huge— promoting food safety, freshness and seasonality when it comes to fruits, vegetables and even meats. Today’s consumers not only love, but respond, to these buzzwords: local, natural, organic and sustainable.Grilled Fish
  3. Sea to table: Fish is the ultimate high-protein, low-fat power food. It’s tasty, versatile and healthy and because of this, demand is up. More popular than ever is sushi, packed with fresh fish, crunchy vegetables and fiber-filled rice, making a nutrient-packed, meal that has consumers coming back for more. Witness the proliferation of sushi restaurants popping up across the country and around the world (grocery store sushi sales are up 12% in last year).grains with scoop on a surface
  4. Non-sweet snacking: Everyone loves to munch and there are more snack choices out there than ever. BUT, trending now are more savory, bitter and sour options like chips and puffs that skip the basic potato and instead are based on lentils, chickpeas, and quinoa.
  5. Easy accessibility: According to Global Food Forums, foods and beverages that deliver on both health and convenience will win big and gain wider distribution as consumers look for easy ways to incorporate more goodfor-you products into their lives.

Blueberries and raspberries on a plateHope you enjoyed our tour of 5 healthy food trends consumers are following now.

Thanks for reading!

For more about healthy food, and pan-Asian food, please visit our website at www.maisushi.com

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